UGC & Content Creation · SOL SORZIO

Content that helps brands feel real.

I create short-form videos and photography for tech, beauty, travel and lifestyle brands: demos, reviews, tutorials, unboxings and real-life experiences. Content that feels close, shows the product in action and helps people imagine it in their everyday life.

My starting point: technology, product and UX. My way of telling the story: relatable, visual and grounded in real use.

Sol SorzioIdeas turned into stories.
Unboxing a DJI Osmo Action cameraTECH · IN REAL LIFE

A catalogue of independent samples and personal projects. Featured brands do not imply a commercial partnership.

01 / TECH & DIGITAL

Technology made clear through real use.

I show how your product works and what it brings to everyday life, informed by Product Design and UX.

Demos · Tutorials · Unboxings · Apps & AI

UX + PRODUCT + CONTENT

Understand the product. Find what matters. Show it clearly.

DJI Osmo Action
In edit

The reel will be available when it is finished.

Device · Unboxing and first use

DJI Osmo Action

Unboxing, setup and real-world testing in Croatia. A photo preview of the reel in edit.

Concept · Planned

The reel will be available when it is finished.

Digital product · Tutorial

One app, one task solved

Sample concept: an everyday need, the essential steps and the result. Tool to be selected.

Concept · Planned

The reel will be available when it is finished.

AI tool · Demonstration

AI with a human perspective

Sample concept: a real task, its outcome and a human review. Tool to be selected.

This collection is in preparation. Photography is original; planned concepts are not finished videos yet.

02 / TRAVEL & EXPERIENCES

Experiences people want to be part of.

Destinations, stays and experiences through an immersive lens. My Modo Turistos project shows how I tell first-hand travel stories.

Destination reels · Walkthroughs · Voice-over guides

Sol and Eze by the seaSol + Eze · Modo Turistos

DOS MIRADAS / ONE SHARED JOURNEY

Travel, discover, tell the story.

Modo Turistos is the travel project I share with Eze. We tell the stories we live: walks, local flavours, small discoveries and life by the Adriatic.

For a brand, that perspective can become an accommodation tour, a food experience or a visual destination guide. We agree on the concept and each person's involvement together.

StaysExperiencesFoodTravel guides
Explore our project ↗
Available sample

Food · Experience · 0:52

Discovering Makarana

A picnic by the Adriatic with Eze, mate and Makarska’s traditional cake.

Available sample

Travel · Storytelling · 0:56

Makarska, between sea and mountains

A visual story of our home in Croatia.

Available sample

Culture · Experience · 2:18

A night of history in Makarska

A historical performance by the sea.

Explore more of Modo Turistos ↗

03 / BEAUTY & WELLNESS

Routines that bring your brand closer.

Textures, application and real use. Relatable content that presents your product clearly and naturally.

Skincare · Fitness · Routines · Everyday recipes

Self-care has many stories to tell.

Ideas to create with your brand: skincare demos, movement and fitness, self-care routines and everyday recipes. These are proposed content directions; available samples are identified below.

Available sample

Demo · Personal experience · 2:13

Medicube · Skincare

Published video: product demo and real experience. An independent sample, not a commercial collaboration.

View original post ↗
In preparation

The reel will be available when it is finished.

Selection pending

Next beauty & wellness sample · 02

A new piece will join this collection once selected and ready to share.

In preparation

The reel will be available when it is finished.

Selection pending

Next beauty & wellness sample · 03

A new piece will join this collection once selected and ready to share.

THE EYE BEHIND THE VIDEO

Details tell a story, too.

Original photography of products, everyday moments and experiences. A selection of my visual perspective.

DJI Osmo Action
DJI Osmo ActionPersonal photography
Coffee rituals
Coffee ritualsPersonal photography
Hvar · Croatia
Hvar · CroatiaPersonal photography

WHAT WE CAN CREATE

From your product to a clear story.

We define the deliverables around your goal, product and where the content will be published.

01

UGC videos

Demos, tutorials, unboxings and personal experiences. On camera or with voice-over.

02

Photography & carousels

Products in context and visual sequences that explain an idea, routine or experience.

03

Variations & adaptations

Alternative openings, subtitles and format variations based on the agreed scope.

Timelines, revisions and content usage are agreed for each proposal. Available samples are labelled in the catalogue.

How I work

01

Understand

Product, audience, objective and the real-life context behind the piece.

02

Shape

Hooks, structure, visual rhythm and the format that best fits the message.

03

Create

Record, edit and refine content that feels useful, natural and platform-aware.

04

Deliver

Assets ready to publish or test, with a tone that fits the brand and the audience.

More about my perspective and toolkit +

I create short-form content across tech, beauty, travel and mindfulness. My interest in visual storytelling started early: in 2010 I studied Photography at Centro Cultural Ernesto Sábato (UBA). Today I combine that visual sensitivity with my UX and data background to show tangible benefits, spark curiosity and support purchase decisions.

I like a setup that helps me move fast: capture naturally, edit simply and keep the focus on the story instead of the gear.

Capture

iPhone 16 Pro Max · DJI Osmo Action · DJI Osmo Mobile 6

Create & Edit

Canva · Edits by Instagram

AI & Workflow

ChatGPT · Ideation · Scripting

Visual background

Photography · UBA 2010 · Composition · Framing · Natural light

A big part of my process happens outside a studio: walking, testing, filming, reframing and finding the angle that makes an everyday moment worth watching.

DJI Osmo · unboxing
DJI Osmo · unboxing
Planning a fitness shoot
Planning a fitness shoot
Filming outdoors
Filming outdoors

Let’s create together

Need UGC or visual storytelling for your brand?

If you’re looking for authentic content with a strategic eye, I’d love to hear about your product or collaboration idea.

Contact me →Tell me about your product and what you would like to communicate.