CONCEPT CASE STUDY · 100% SYNTHETIC DATA

Bloom Studio.

A connected experience for a fictional yoga, meditation, pilates and education studio: marketing, web, app and data-informed growth.

Product strategyMarketing & Meta AdsUX/UIBusiness IntelligenceOnline education

✿Sol Sorzio · Concept lab

From first ad to a growing community.

INTERACTIVE PROTOTYPE

Bloom Studio / Analytics dashboard

DEMO · Fictional data

Period Course

Enrollments

995

Campaign leads

5.003

Meta Ads spend

€5.245

Estimated conversion

19.9%

Monthly trend

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Another perspective

Yoga332

Meditation275

Pilates234

Teacher training159

Navigable prototype, not real company data. All tables, campaigns, learners, metrics and revenue are synthetic. Filters demonstrate interaction; the course breakdown uses demo proportions, not a real attribution model.

01 / The challenge

One community, many touchpoints.

A wellness studio offering in-person classes, online training and asynchronous programs needs visibility into acquisition, enrollments and expansion. This scenario is entirely fictional.

02 / From strategy to product

01Brand positioning and strategy

02Website with schedule, courses and conversion

03Concept app for bookings and learning

04Meta Ads campaigns and acquisition funnel

05Dashboard for marketing, courses and expansion

03 / Next steps

Design, test, learn.

Next: website and app wireframes, enrollment flows, campaign structure and usability tests. A real engagement would first require discovery and data-source validation.

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