CONCEPT CASE STUDY · 100% SYNTHETIC DATA

Creator Analytics.

An analytics product for creators: turning scattered metrics into better content, audience and performance decisions.

Data productCreator economyUX/UIContent strategy

◈Sol Sorzio · Concept lab

From content to insights that matter.

INTERACTIVE PROTOTYPE

Creator Analytics / Analytics dashboard

DEMO · Fictional data

Period

Views

149.200

Interactions

7.380

Posts published

Illustrative engagement

4,9%

Monthly trend

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Another perspective

Reels74,200

Stories28,600

Carousel31,500

Photos14,900

Navigable prototype, not real company data. All tables, campaigns, learners, metrics and revenue are synthetic. Filters demonstrate interaction; the course breakdown uses demo proportions, not a real attribution model.

01 / The challenge

Make metrics actionable.

Creators receive fragmented metrics across platforms. This concept unifies content, formats and audiences to help prioritize actions.

02 / From strategy to product

01Define metrics and objectives

02Information hierarchy and filters

03Dashboard adaptable to new data

04Potential creator template

03 / Next steps

Design, test, learn.

Next: data sources, CSV import, reusable template design and validation with real creators.

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